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1.
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
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2.
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
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3.
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Brands under fire / Ivan Arthur and Kurien Mathews.
by Arthur, Ivan | Mathews, Kurien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Penguin Books India, 2008Availability: Items available for reference: Eastern University Library [Call number: 658.8 ARB 2008] (1).
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4.
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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
by Blair, Mark | Armstrong, Richard | Murphy, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLD 2003] (1).
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5.
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Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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6.
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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi: Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CHC] (1).
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7.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
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8.
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In search of the obvious : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.8 TRS 2008] (1).
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9.
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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1).
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10.
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Brand management : principles and practices / Kirti Dutta.
by Dutta, Kirti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
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